5 Uses For Tests

How to Test Your Pay per Click (PPC) Ad Copy

The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.

Affecting the general paid search performance are various elements. And a member of these various elements is Ad copy. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.

The What and How in Testing:

There are lots of elements available for use when one is conducting a test in Ad copy. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. And as for this articles, the Ad copy title will be in focus. The ad’s title is a very important part due to the fact that it is the first thing to be seen by web surfers. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. For example, think that you are selling home electronics and try these following scenarios:

Keyword Home Electronics:Title Test1

To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). This is actually a very good opportunity to generate or produce relative titles to the end user which will lead to CTR or Clickthrough rate’s increase and higher conversion too.

Home Electronics:Title Test2

Putting the most searched term and highly profitable keyword in your title are tired. In Test2, it is different from Test1 for the possession of the main keyword in the title gives the user the whole idea of the services you offer.

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