The Big Organizations That Feared Upstart Hampton Creek’s Egg-Free Sandwich Spread

In reading news about Hampton Creek that has been published in the past couple of years, people will be surprised to learn how much flack the company got from giant organizations that were troubled about its egg-free sandwich spread. Unilever even filed a lawsuit about Hampton Creek’s alleged deceptive practices in leading consumers to think Just Mayo is real mayonnaise. The corporation claimed false advertising. It eventually dropped the suit after consumers made it clear they were smart enough to understand that Just Mayo is a mayonnaise alternative. The American Egg Board built a plan to derail the company’s efforts through various strategies, according to a September 2015 article in The Guardian. Hampton Creek, however, has found significant success with Just Mayo and plans to release dozens of other products in the near future.

The news that these giant entities saw an egg-free sandwich spread as a significant threat is intriguing. Could this really be part of a consumer trend away from eggs as such a big part of the food industry? Many people were already avoiding eggs because of allergies. Others choose to only buy local eggs and to avoid commercial products containing eggs from factory farms. They may do so for ethical reasons regarding animal cruelty or for concern about global warming and the negative impact of factory farms on the environment. A small percentage of consumers sticking with egg-free products are vegan, meaning they don’t eat any animal products whatsoever.

People who want to see an end to the factory farm likely hope this is a tipping point at which the general public will decrease their consumption of eggs produced in facilities that treat chickens inhumanely. Those facilities also emit substantial quantities of greenhouse gases due to the concentration of animal waste. Choosing sandwich spread that doesn’t contain eggs is a step. When Hampton Creek releases its Just Scramble egg substitute, buying that will be another step. It’s not possible for the American Egg Board and the biggest commercial food producers to keep the factory farm under wraps from consumers anymore, and consumers are increasingly bothered by the information they hear.