The Mainstream Grabs Onto Geek Culture, and Joseph Gilliland Has a Lot to Say About It

Joseph Gilliland is right there in the geek culture that has made real geeks a little annoyed as well as excited. Finally, things such as anime and manga are being widely accepted. Unfortunately, the casual market is both amazing and a burden. Lifelong gamer Joseph Gilliland has seen all this play out in the last half a decade. It seemed to really become big with the Nintendo Wii launch. Around 2006, Nintendo decided to fully embrace their casual market that found Mario more intriguing than Kratos or that big cliché muscle man Microsoft made an icon in 2007. The casual market grabbed onto the Nintendo Wii in a big way. It outsold the Playstation 3 and Xbox 360, proving that waving a plastic nunchuck around in the air like a sword had some serious legs.

The nerd culture is now a big thing. It is not much different from the hipster culture that was widely embraced the geekiest and nerdiest things to a weird level. Collectible action figures and comic books were a serious niche in the world of geekdom. Now, Ant Man makes three hundred million dollars and Avengers: infinity Wars is being explored by grandma and her seven year old grandson. It is a whole different world now. Who thought Iron Man could be a household name? His comics have always been stupidly simply and personal. Now even his worst outing almost breaks a billion dollars (Iron Man 2 was pretty awful, critically and, well, literally).

Joseph Gilliland loves to poke around in geek culture. He is a geek for life, and a gamer forever. He loves zombies before they became super popular, which brings up all sorts of questions. For example, how is the Walking Dead so popular? Who thought the world was craving serious zombie entertainment? It is these exact types of things that mesmerize Gilliand on his popular Twitter page. When the world is falling apart, people seem more interested in video games, zombies, action figures, and manga than ever before. What happened to this being a small culture that no one wanted to be a part of publically?